Hey Lovely,
It's day 2 of our website coaching series!
Today let’s talk about first impressions, and let’s be honest about them.
They matter.
Our eyes make quick decisions before we get a chance to hear, smell, taste, or feel anything. 👀
So… what impression is your coaching homepage giving off to your ideal clients?
Would they be eager to scroll, read more, and contact you?
Would they share it with their friends?
Would they pin your homepage to their vision board on Pinterest so they can manifest working with you?
Or would they hit the back button and choose another coach?
Be honest with yourself.
Would YOU hire YOU just by looking at your website homepage?
If the answer is no, it is time to rethink it. Here are a few things you can ask yourself right now.
➡️ #1 - Does your homepage solve a problem?
The minute anyone lands on your website, it should solve a problem that they have. You can do this with an image that paints the picture of what's possible, a headline that helps them dream, a subline that teases the solution, and a button that takes them to the answer.
➡️ #2 - Does your homepage establish your expertise?
Your homepage is the perfect place to add in any credentials that establish your expertise. Are you a certified life coach? Have you been featured in the press? Have you won any awards? Have you transformed your life?
➡️ #3 - Does your homepage introduce you as a coach?
You don't want to overdo it, but you should tease your story and allow your visitors to read more when they are ready.
➡️ #4 - Does your homepage tell them what to do next?
Most importantly, what do you want them to do next? Check out your yearly mastermind? See pictures from your last coaching retreat? Purchase your latest book? Whatever it is, direct them to where you want them to go.
If you want to dive deeper, check out this guide to creating coaching homepages.
✨ Plus, here are some affirmations to help you break through any limiting beliefs:
- I deserve a beautiful coaching homepage that represents my coaching business.
- I have access to free and affordable resources, products, and services to help me create and build a coaching website.
- I have a coaching website that shows my potential clients what’s possible when they coach with me.
- I have a coaching website that looks professional and up to date.
- I have a coaching website that makes my ideal clients feel safe to purchase from me.
xoxo,
Cass +Tee
P.S. Late to the party and missed the other emails in this series? Click here to catch up >>
P.P.S. Sadie, our life coaching website template, launches on Sunday, August 1st, at midnight! Mark your calendar for launch discounts and bonuses.
|
